Membership Matters


The membership of the Rotary Club of Truro has varied between 65 and 58 for many years and any decline in overall membership is unacceptable and not in the best interests of the club. The goal of the club is to be in the 65 membership range. It is felt that to have an effective number of members to fulfill our Rotary mission and provide the unique fellowship offered by that size club, we will need to put forth special effort to recruit and retain additional members to make up for potential losses. The club also needs to diversify its membership base to include more women, younger members and a wider range of professions to continue to be healthy into the future.

These pages outline the Club's membership goals and objectives as articulated in the Rotary Club of Truro 2011-14 Membership Strategy. Also included are resources to answer questions and provide tactics for recruiting and retaining members.

While membership profile and attendance are only a couple of measures of the success of the club, they are important indicators of the commitment and engagement of Rotarians and ultimately the effectiveness of the programs and projects.  Membership matters!


It is the goal of the Rotary Club of the Truro to have a club in the 65-plus membership range. As such, this plan represents a beginning… both to maintain current membership, to add a minimum of five new members by June, 2014, and to achieve a retention rate of new members of 85% over the three year period. We will increase our percentage of female members to 25% (from 17) and reduce the average age to 56 from 59 by attracting younger members.

Objectives (based on 2010-11 active  membership of 58)

The following are detailed objectives for club membership:
  • Induct a total of ten (10) new members by 01-Jun-2014 on the following schedule.
    • four in 2011-12
    • three in 2012-13
    • three in 2013-14
  • Achieve a net increase of five members by 01-July-2014
  • Reduce the average age of membership by three years (59 to 56) by 30-Jun-2014.
  • Attendance
    • Achieve overall attendance of 85% or better any three months per year from 01-Jul-2011 through 30-Jun-14 (does not have to be consecutive months).
    • Achieve a yearly attendance average of at least 80%.